HI! I'm Loreen Murphy

My deep passion for nature inspires both my life and my work. My company's name draws from the Tree of Life—an ancient symbol representing connection, growth, and the intertwining of all living things. Just as the Tree of Life extends its branches upward while remaining firmly rooted, I help leaders establish strong roots in their values while reaching toward their highest potential.

As a values-based coach, I guide my clients on a transformative journey to identify and embrace their core values, creating pathways to more authentic and fulfilling lives. My practice is built on the fundamental belief that when we align our actions and decisions with our deeply held principles, we unlock our true potential and experience greater satisfaction in both personal and professional worlds.

With over 25 years of experience in executive coaching, leadership development, and organizational consulting, I bring a wealth of expertise to my work with individuals and teams. My approach emphasizes self-awareness and personal growth as essential components of effective leadership and meaningful change.

What sets my coaching apart is the deliberate creation of reflective space—allowing leaders to step back from daily demands to discover their authentic leadership identity. I balance action-oriented strategies with innovative approaches, ensuring both immediate results and sustainable growth.

Whether working with individuals seeking greater alignment in their personal and professional journey or organizations developing value-centered leadership cultures, my commitment remains the same: helping clients build lives and careers that honor who they truly are and what matters most to them.